Cat Massof has been designing jewelry since 1990 and is the owner of Kitty Deluxe. Her inspirations for creative endeavors came at an early age, watching in awe as her mom crocheted purses & hats and sewed creative outfits for her and her sister. An avid fascination for dress-up led to a life-long obsession with jewelry and most importantly, beads. Her early days in Girl Scouts began her adventures in crafting and she hasn’t stopped since.


Cat attended Wayne State University in Detroit, majoring in Fashion Design and Merchandising. There she was the president of the Fashion Design and Merchandising Group and coordinator of many fashion shows, on and off campus. She had various jobs in the fashion industry, always focusing on the creative side, whether it be working in vintage shops, merchandising for a major-label brand, or styling for fashion shows.


In 1993, Cat convinced her mom, Cheryl Smark, and sister, Jennifer Ahrens, to join her in the crazy fashion world. The trio opened Black Sunshine in their hometown, St. Clair Shores, MI. They specialized in vintage, new, and handmade clothing and accessories for men and women. The shop acquired a loyal following but seven years after their intial opening (and one move to Royal Oak later), they decided to close their retail location and focus on the creation of their own lines of jewelry and accessories. they hawked their wares at home shows, art fairs, craft shows, and many area retail boutiques.


Cat missed the retail atmosphere, though, and still dreamed of having her own shop. After eyeing the little, quaint pink house on Harper for years, the timing was finally right, and she knew that would be the perfect spot for her hand-crafted jewelry and her family’s creations. The shop would target the woman who has her own sense of style and is looking for affordable, creative merchandise.


Kitty Deluxe opened July 24, 2004. Cat has filled the shop with an eclectic selection of her hand-crafted necklaces, bracelets, earrings, beaded eyeglass holders and many other goodies to adorn your body with. Her mom makes wonderful fabric totebags, purses, yoga mat bags, eye pillows, baby blankets, crochet hats, scarves and many other fun items. Her sister crafts funky mirrors, candleholders, lightswitch plates, soap, and jewelry. Kitty Deluxe also offers yummy-scented candles, cat teapots, rugs, travel mugs, incense, sterling silver rings, photo albums, magnetic poetry, unique cards for all occasions, beaded frames and many more hip gift items. All these fun items make for a very interesting shopping experience in the cozy pink house.


These days Cat finds inspiration for her creations from her two daughters, Storm & Willow, who frequently work with her in the shop. At any given time, you can find Cat behind the counter, working on new designs and helping customers pick out some treasure for themselves, a funky new item for their home, or a unique gift for someone special. Cat says, “Watching customers try on my jewelry , finding that ‘must-have’ piece, and then coming back for more, is such a dream come true. People find such a delight in shopping in the pink house and that truly makes me happy.”

OPEN 7 DAYS Mon - Sat 10am - 6pm / Sun 12pm - 4pm

22202 Harper Ave. (between 8 Mile and 9 Mile) Saint Clair Shores, MI 48080 / Phone# 586.445.3500